• Writing and content strategy for digital, print and interactive tools.

  • Evaluating focus group feedback and metrics to improve "pain points".

  • Ensuring corporate pages incorporate SEO as well as corporate branding, tone and legal requirements.

  • Collaborating with the UX teams on wireframes and page design.

  • Content management systems- CMS

  • Collaborating and building relationships with SMEs, compliance and IT.



Simple content
significant messaging

I'm an organized writer and content strategist with digital, print and UX experience. 
Love working with teams to deliver excellent work.


"I had the pleasure of working with Dawn on the recent TIAA.org rebrand. Dawn brought many skills to the project, including:

• Excellent writer. Passionate about simplicity and clarity. Made potentially dry financial topics interesting. Ambassador of the new brand voice.
• Calm under pressure. Comfortable with ambiguity and shifting priorities.
• Self-starter. Held herself to the highest standards. Balanced speed and quality perfectly."
- Pam Mayer


"Dawn was an outstanding partner to Employee Benefits when she supported our Prudential intranet communications/content. Dawn is very well versed in her field and possesses important qualities that allow her to deliver great results. She communicates well, is organized and very responsive, provides ongoing updates, thinks strategically and plans ahead. Dawn has a great service and personal disposition. A genuine pleasure to work with."

- Rick Keshishian